Project Madari

Project Madari was the tale of unrecognized yet extraordinary artists, buried under the shackles of poverty and misery, from the slums of Ghaziabad. Project Madari was an attempt to carve a bright future for these magicians and add some magic to their lives by creating opportunities for them to showcase their craft, to make these magicians a household name and to reinforce the importance of magic as our heritage.

Project Story

Indian traditional magic is an ancient and probably the purest form of witchcraft inherent to our culture. India, since time immemorial, has had Maya (illusion) and Indrajal (Magic) deeply entrenched in its folklore, myth and legends. This is the land of mystery where traditional magicians were considered to be workers of legitimate mystical miracles, not just simply entertainers.

Our team encountered one such community of illusionists on the periphery of Ghaziabad. But these magicians, who knit a new world of joy, wonder and fantasy, were living with broken dreams in a dilapidated condition. Their income was deteriorating day by day and their craft was dying a slow death at the hands of technology and modernization. The magic which has perpetuated through seven generations with dignity and bliss has now turned into a burden with no livelihood.

Project Madari was a heartfelt initiative dedicated to reviving the fading legacy of traditional Indian magicians, who once dazzled audiences with their extraordinary craft. These artists, hailing from the underprivileged slums of Ghaziabad, had seen their art diminish due to poverty and modernization. With their once-thriving shows now a distant memory, these magicians faced bleak prospects.

Our mission at Enactus CVS was to bring magic back into their lives. We aimed to uplift these talented individuals by offering them a platform to perform at cultural festivals, birthday parties, and public events. By bridging the gap between these magicians and event organizers, we restored their rightful place in our cultural heritage.

We took significant steps to ensure their success. Our team has registered these artists on popular search platforms like Justdial and trained local community members to manage inquiries, empowering the magicians to secure their own shows. Additionally, we established connections with party planners, hotels, and organizations, creating consistent opportunities for performance.

Through Project Madari, we committed to reviving a treasured tradition and offering these magicians the recognition and respect they deserve. Join us in celebrating and preserving this enchanting heritage.

Our Community

The Madari's magician community,was based on the outskirts of Ghaziabad, comprised talented illusionists whose art has been passed down through generations. Once revered for their magical prowess, these performers faced severe economic hardship and dwindling opportunities. Despite their rich heritage and unique skills, modernization and technology had led to a decline in their craft's prominence. Project Madari seeked to revitalize their legacy by providing a platform for performances at cultural events and social gatherings. By connecting them with party planners and training community members to manage bookings, we restored their art's glory and ensured a brighter future for these extraordinary artists.

Our Impact

Social Impact

Since its inception, Project Madari had significantly impacted the community by improving health and sanitation. We conducted health camps and workshops, leading to the enrollment of over 100 children in schools and enhanced hygiene through better toilet use. Our efforts included installing movable toilets in collaboration with the Government of Uttar Pradesh, conducting cleanliness drives, and distributing winter clothing. Workshops and seminars with an NGO had further fostered a healthier and more stable environment for the community.

Economic Impact

Project Madari had brought economic prosperity to five communities, guiding 10 magicians toward entrepreneurship. Our support has increased the annual revenue of a longstanding beneficiaries by 40%, reaching Rs. 2,50,000, while new recruits have experienced a 20% income boost. To foster self-sufficiency, we provided workshops on customer handling, interpersonal skills, and mock meetings. By incorporating modern techniques into performances and enhancing presentation skills, we helped magicians attract audiences and thrive in today’s world.